About Us

The love of nature, skate and surf, it is a subculture that blends elements of the California lifestyle… It emphasizes a laid-back, adventurous and often rebellious attitude. It involves a strong active connection to nature and the coastal environment, where one can reflect on who we are as a person expressing oneself in characterized expression in Fashion. Being inspired by the California lifestyle of camping, hiking, surfing and skateboarding; and with the Jalama name meaning BUNDLE according to the  Indians of Southern California Santa Barbara County. And also meaning as a gathering place for coastal. Jalama is a description of most Californians with our outdoors gathering active lifestyles, fashionable expressing oneself, being part of a community that associated culture. And have the attitude in embracing a free spirited, independent and with a non conformist attitude and the love for all. The Jalama lifestyle is about embracing the thrill and freedom in expressing yourself in a positive community in sharing our love for Fashion within adventurous experiences of loving Nature…